Schroeder Publishing Delivers the Goods With Group 1 Software's Direct Marketing Applications
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Schroeder Publishing relies on its frequent direct marketing campaigns for a significant portion of its revenue. Consequently, it is of the utmost importance that its customer retention and acquisition campaigns utilize the most accurate data.
The Challenges
Manage Outside Lists
Schroeder Publishing frequently utilizes outside lists for retail mailings. These lists must be converted into house formats to improve internal processing efficiency.
Identify and Consolidate Duplicate Records
With a reliance on outside lists, the organization often encounters duplicate records both within files and across files. It is important - from both a customer relationship and a financial perspective - that Schroeder Publishing takes measures not to send prospective customers multiple copies of the same mailing.
Ensure Accurate, Cost-Effective Delivery of Mailings
The organization required a powerful solution that could be utilized across the enterprise, from accounts/receivable to shipping to customer service, to verify address information. Additionally, Schroeder Publishing could realize significant costs savings by using a postal presort software solution.
The Solution
Direct Marketing Software
Our direct marketing software and data management applications were implemented to optimize the value of its purchased lists and to maximize cost savings and accurate, on-time delivery of mailings.
The Benefits
Properly Formatted, Consolidated Prospect Information
Schroeder Publishing can identify and consolidate duplicate entries in third-party lists, a process that is aided by placing these lists in its house format. Consequently, the organization sends each individual one mailing, thereby not aggravating potential customers and wasting money on producing and mailing multiple pieces.
Accurate, Timely Delivery of Mailings
Using the Group 1 technology, Schroeder Publishing has achieved an accuracy level of over 99 percent for its customer database -- and its records have delivery point barcodes. The company can also presort mailings for the highest attainable postal discounts. Group 1's presort technology even indicates the location of sack and tray breaks.
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